INDIGENOUS FITNESS

IndigenousFitness.ca

IndigenousFitness.ca — Brand & Platform Development

Role: Founder, Brand Strategy, Digital Development
Focus: Indigenous wellness, identity-driven branding, digital presence

Overview

IndigenousFitness.ca is a wellness-focused brand I have been building to promote strength, discipline, and cultural pride through fitness. The goal is to create a space where physical wellness connects with identity, community, and resilience.

This project combines branding, digital development, and long-term strategic thinking.

My Role

Developed the brand concept and positioning

Defined target audience and messaging direction

Designed and structured the social media

Built digital assets and visual identity

Ongoing strategy for growth and sustainability

Process

Clarified mission and values

Defined tone and cultural alignment

Built foundational social media structure

Iterated on messaging for clarity and authenticity

Impact

Established a branded digital presence

Created a foundation for future programming and content

Positioned wellness within a culturally grounded framework

Reflection

Building IndigenousFitness.ca has strengthened my ability to merge identity, business strategy, and digital execution. It represents long-term thinking rather than a one-off project.

Short Card Version

IndigenousFitness.ca
Founder-led wellness brand blending fitness, identity, and digital strategy.